I@D UK Limited, a Private company limited by shares, whose registered office is located at 50 Seymour Street LONDON - ENGLAND W1H 7JG, registered with the Registrar of Companies for England and Wales, under number 14476433 (hereinafter “I@D UK Limited ” or “I@D”) processes your personal data, in its capacity as a data controller, when you browse the (the “Website”) and interact with it, in particular when you complete an online form.

Depending on the purposes concerned, this processing may be carried out by I@D UK Limited :

- As the sole data controller ;

- As a joint controller with an I@D property consultant.

This privacy policy provides you with the information required under applicable laws about the collection and processing of your personal data in accordance with  : 

- the EU General Data Protection Regulation (EU 2016/679) (EU GDPR);

- EU GDPR as onshored into UK domestic legislation by the European Union (Withdrawal) Act 2018 (UK GDPR) (EU GDPR and UK GDPR together "GDPR"); and

- the Data Protection Act 2018;

(together the “Applicable Regulations”).

Furthermore, I@D UK Limited  uses cookies to make the Website work. To find out more, please refer to the “Cookie Management” policy. 

For more general information about the protection of personal data, please visit the website of the Information Commissioner's Office (ICO) :  

This privacy policy may be amended. You should therefore consult it regularly.



1. Categories of data concerned

• Data you send directly to I@D UK Limited 

You may need to provide I@D UK Limited  and, where appropriate, to property consultant, with information about you in your various interactions with this company.

This mainly includes contact details such as first name, last name, title, email address and telephone number, as well as data about your project.

• Data that I@D UK Limited  collects indirectly

I@D UK Limited collects technical browsing and interaction data on the Website (in particular, via cookies), as well as geolocation data if you have accepted this.


2. Purposes, legal basis and retention period

I@D UK Limited  collects and processes your personal data for the purposes identified in the table set out below, which also explains the legal basis for the processing and the retention period for each purpose.

Your data may be retained, at the end of the periods identified below, to allow I@D UK Limited to fulfil its statutory or regulatory obligations and assert its rights for any appropriate period with regard to the applicable limitation period. In such cases, the processing operations are performed on the basis of compliance with statutory obligations or the legitimate interests of I@D UK Limited.



Purposes of the processing operations

Legal basis

Retention period


Creating and managing your account, if you decide to create an account, particularly for managing subscriptions and alerts created by you. 

Legitimate interests

3 years from collection or last contact with the data subject.


Responding to your requests to download brochures and guides, as well as for requests for responses to the questionnaire assessing your suitability for the real estate market.

Legitimate interests

3 years from collection or last contact with the data subject.


Responding to requests submitted by you through online forms on the Website and putting you in contact with I@D property consultants. 

I@D operates through its network of property consultants, who are independent contractors, Consequently, you will be put in contact with a property consultant for any request for contact, on any basis whatsoever (to buy or rent a property, become a business provider or become an agent etc.).

This processing is done jointly with an I@D property consultant.

Legitimate interests

3 years from collection or last contact with the data subject.


Sending newsletters and other commercial materials, as well as managing subscriptions to them, if you sign up for those services.


3 years from collection or last contact with the data subject.


Monitoring your satisfaction with the use of the services.

Legitimate interests

3 years from collection or last contact with the data subject.


Managing your requests to exercise rights.

Compliance with statutory obligations

Time taken to process the request.

Deletion of the proof of identity document, if requested, as soon as the checks have been completed.

3. Recipients of your data

The data collected and processed by I@D UK Limited for the above-mentioned purposes may be communicated, as needed for your file:

- to its customer, marketing/communication and technical services;

- to its administrative and legal departments if necessary;

- to its property consultants  in the context of responding to requests you have made via online forms on the Site;

- to the administrative or judicial authorities authorised under English law if necessary.

Personal data concerning you may be transmitted to I@D UK Limited's commercial partners, in connection with your projects, offering in particular services of : 

- rental management ; 

- home staging ;

- banking and payment services brokerage ; 

- insurance brokerage; 

- concierge services.

I@D UK Limited’s commercial partners are contractually bound to protect the personal data transmitted to them in this context.

I@D UK Limited  also needs to grant access to your data to the service providers it instructs. These service providers (including IT providers) may only use the data for the purposes of performing their services and they have a contractual obligation to protect the personal data transmitted to them in this context.

I@D UK Limited does not sell your information to any business partners or service providers.


4. Transfers outside the European Union

Your data may be sent to some of the I@D service providers located outside the European Union.

These transfers are governed by standard contractual clauses or by binding corporate rules (BCR), depending on the provider, and supplemented where necessary by additional measures. You may request additional information and/or a copy of these clauses by emailing I@D UK Limited  at 


5. Your rights 

You may change or delete your personal data directly, in your personal area.

You may exercise the following rights for your personal data, on the terms and within the limits set out in the Applicable Regulations:

- right of access and information: you have the right to be informed about how your personal data is processed in a concise, transparent, intelligible and easily accessible form. You also have the right to obtain confirmation as to whether or not your personal data is being processed and, where applicable, access the data by requesting a copy.

- right to rectification: you have the right to have incomplete and/or inaccurate personal data corrected and/or completed. 

- right to withdraw your consent: when the processing of your personal data is based on your consent, you may withdraw your consent at any time. 

- right to object: you may object to the processing of your personal data for reasons relating to your particular situation. 

In some cases, this right cannot be exercised, for example if there are compelling legitimate grounds or for the establishment, exercise or defence of legal claims. 

- right to portability: you have the right to receive the personal data you provided to I@D UK Limited , to allow you to transfer it to another data controller. This right only applies if the processing of your personal data is based on your consent or on the performance of a contract and the processing is performed by automated means. 

- right to restrict the processing of your data: in some cases, you may restrict the processing of your personal data. This right allows you to temporarily block the use of some of your data, if the statutory requirements are met.

- right to erasure: in some cases, you may request the erasure of your personal data (for example, if the personal data is too old and is no longer necessary).

- right to obtain human intervention following profiling or an automated decision: when profiling or an automated decision is used, you may request human intervention for the assessment.

- right to give “post-mortem” instructions: you may decide what is to happen to your personal data after your death. 

If you wish to exercise one or more of these rights, you should send the corresponding request to the data protection officer using the contact details set out in the “Data protection officer” section below.

Similarly, for any request or complaint concerning the processing of your personal data, please contact the I@D UK Limited data protection officer.

If no response is received from I@D UK Limited  or if a dispute persists, you may in any event lodge a complaint with the appropriate supervisory authority (the Information Commissioner’s Office (ICO) in the United Kingdom). 


6. Data protection officer

You may contact the data protection officer appointed by I@D UK Limited  by writing fat the following address:

- By email: 


- by post to the following address: IAD UK Limited 50 Seymour Street LONDON - ENGLAND W1H 7JG .


7. Security 

I@D UK Limited  implements various measures to protect your data from any misuse. A firewall protects the infrastructure of the public website you access and authentication and passwords are encrypted. 

However, please note that, although I@D UK Limited implements appropriate technical and organisational means to prevent any unauthorised or unlawful processing of personal data and any loss, damage or accidental destruction of personal data, the absolute security of personal data cannot be guaranteed.


8. Anti Money Laundering

YI@D UK and its agents are subject to anti-money laundering regulations (“MLR”) applicable to the real estate sector. As such, we are legally required to conduct anti-money laundering checks on all individuals selling or buying property. Amongst other obligations, we are required to carry out identity checks on individuals and/or companies involved in the transaction, keep a record of the checks we make and submit a “Suspicious Activity Report” (SAR) to the National Crime Agency if necessary.

Whilst I@D agents retain the responsibility for ensuring identity checks are carried out correctly, I@D agents may outsource the process of completing those checks to a third-party service provider. In these circumstances, the agent will instruct the service provider to contact you directly to gather the necessary information. There will be a fee for you to pay directly to the provider to cover the costs of data and any manual checks and ongoing monitoring which may be required. I@D may receive some of the fee taken by the provider to compensate for its role in the provision of these checks.